SEO Tuts

The drop in AdWord clicks over the past two months has created a bump Google’s ongoing success. But not to worry, CEO Eric Schmidt told Business Week, people will eventually pay more for the better quality clicks.
There has been a lot of press about this lately. I think “Google’s Gamble” as Business Week called it […]

For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have most of the major players in our space. The discussion has been heated at times and while the idea has gotten the attention there definitely has not been any accord.
At the […]

The drop in AdWord clicks over the past two months has created a bump Google’s ongoing success. But not to worry, CEO Eric Schmidt told Business Week, people will eventually pay more for the better quality clicks.
There has been a lot of press about this lately. I think “Google’s Gamble” as Business Week called it […]

For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have most of the major players in our space. The discussion has been heated at times and while the idea has gotten the attention there definitely has not been any accord.
At the […]

When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google’s acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of […]

Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid search clicks are declining. But Google insists that the click reductions are due to improvement in the quality of the ads, not because Google is somehow losing its luster.
The timing for this move […]

Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services, the company says it will expand it demographic reach as a result of the merger.
Geary CEO Andreas Roell said, “The combination of Geary and Fathom Online provides a compelling platform for today’s digital […]

Yahoo just announced Shine, and are hopping on the bandwagon that says women are a great target. Why now?
Just like iVillage, Glam and others, Yahoo knows that getting inventory in home, garden, health and other categories can translate into higher effective CPMs. They developed nine separate content areas and 38 sub-topics that appeal […]