SEO Tuts

A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site’s log files. In today’s Organic Search […]

Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down […]

Fredrick Marckini, chief global search officer of Isobar, will be giving the opening keynote speech at SES Toronto on Tuesday, June 17, 2008. Fredrick also gave the opening keynote at SES London back in February.
While he was in London, I interviewed him about his keynote speech on search engine marketing trends and his duties at […]

Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. In today’s Web Analytics and ROI column, “What Are You Converting?,” Tim Ash defines conversions as events that move a visitor toward the mission critical activities that […]

Like search ads, PageRank, and blended search, Google’s newly launched VisualRank image search technology has the potential to change the way SEO is done. In today’s Searching for Meaning column, “Visually Impaired Search,” Kevin Ryan explains that while the game hasn’t changed yet, it will very soon.

Nick Carr (The Big Switch) created the framework to view the transformation of the search engine industry (the world’s information indexed) into a knowledge grid that companies and people can plug into, the same way a century ago companies stopped generating power from steam engines and dynamos and plugged into the newly built electric grid. […]

Are there really opportunities for small business to succeed using social media?

Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the company.
The reality of the matter is that various social media have different strengths and weaknesses. While it is true the most obvious benefit of social […]

Much has been written, theorized, and analyzed about search and online display advertising. But companies are increasingly turning to the Cinderella of online advertising: Promotions.
Douglas Quenqua at ClickZ looked into a recent study by Borrell Associates that says spending on online promotions could triple in the next five years. Last year, a whopping $8 billion […]