SEO Tuts

Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile ad formats.
The new MMA guidelines are:
300 x 50 pixels
216 x 36 pixels
168 x 28 pixels
120 x 20 pixels
Google’s new banners are:
305 x 64 pixels
215 x 34 pixels
192 x 34 pixels
167 x […]

In January, Microsoft announced it’s $1.2 billion offer for Norway-based enterprise search company, Fast Search. Last Friday, Microsoft completed the acquisition.
“With our companies combined, we’ll be uniquely able to offer customers what they’ve been telling us they want most — a strategy for meeting everything from their basic to most complex enterprise search needs,” said […]

When you’re shopping online at home, it’s easy to check a bunch of different sites for the best price or read reviews to see if that new gadget you have your eye on is really a dud. But when you’re out in the brick and mortar stores, it can be a challenge to get the […]

The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. The four labels are:
* free_use_share (by-nc-nd)
* free_use_share_commercially (by-nd)
* free_use_share_modify (by-nc-sa)
* free_use_share_modify_commercially (by-sa)
These labels can be used to restrict all custom […]

Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across a variety of sites and can be targeted or vertical (focusing on a niche like sports or travel).
The appeal of ad networks lies in their price and improved targeting technology. Paying […]

Social media networks have struggled to produce confidence in their advertising options, but MySpace is hoping to change that with the beta launch of Community Builder, the social networks’ new advertising platform. According to Bryce Emo, Senior Vice President of Sales, the new platform, “enables marketers to fulfill long-term communication strategies with consumers who engage […]

In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world’s largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.
Google will […]

According to the UK Search Engine Marketing Report 2008, released today by E-consultancy in association with Search Engine Marketing agency Neutralize (*\*), the industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine optimization (SEO) budget.
In a press release, […]