http://seotuts.com Free Search Engine Optimization Tutorials & Articles Tue, 24 Jun 2008 17:11:19 +0000 http://backend.userland.com/rss092 en Earlier today, we brought you news of Google's new media measurement tool. The official announcement has been published on the Inside Adwords blog. The new tool will be called Ad Planner (yes, there is a space between the two words), and is in a private, invitation-only beta. You can request ... http://seotuts.com/2008/06/25/google-officially-introduces-ad-planner/ Search engines are the preferred method of researching a product they're considering purchasing, according to data released by Opinion Research Corporation. 63% of those surveyed say they consult online news, blogs, and consumer feedback before making a purchase. And if you've been tempted to abandon organic based on the "SEO ... http://seotuts.com/2008/06/25/search-engines-are-preferred-method-for-researching-products-and-services/ Google's Conversion Optimizer was released in January and was designed to streamline the AdWords bidding process. Now, Google has announced that the tool is supported by AdWords Editor and Adwords API. In order to use Conversion Optimizer, you must have AdWords Conversion Tracking enabled and have accrued 200 conversions over the ... http://seotuts.com/2008/06/25/conversion-optimizer-now-supported-by-adwords-editor-and-api-2/ Yahoo! has licensed Urban Mapping's Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement will help Yahoo provide geographically-targeted results based on actual search behavior. "Urban Mapping's neighborhood boundary information helps us offer our users access to more complete and relevant ... http://seotuts.com/2008/06/25/yahoos-urban-mapping-license-to-aid-geographic-targeting-2/ Google is planning to launch a media planning tool which will aid advertisers in targeting audiences, according to published reports. The tool will be free and feature audience measurement data. While geared specifically towards advertisers, though web publishers will have access as well. Additionally, the Wall Street Journal is reporting that ... http://seotuts.com/2008/06/25/google-to-unveil-media-planning-tool-2/ Google is the world leader among search engines and even Microsoft CEO Steve Ballmer has conceded Google's won the search game. But most people don't think of Google as an offline information service - until they try GOOG 411. Canadians now have their chance to experience GOOG 411. Not French ... http://seotuts.com/2008/06/25/google-411-launches-in-canada-2/ USA Today recently asked Google's Matt Cutts for tips to help sites rank in their search engine. Cutts offered up 5 tips plus a word of advice in implementing the tips. Here they are: Spotlight your search term on the page. If you want to be found for your keyword, make ... http://seotuts.com/2008/06/25/matt-cutts-shares-5-seo-tips-with-usa-today-2/ Russia's most popular search engine has officially announced plans to open a labs office in Silicon Valley. This news began to leak last week with the departure of Yahoo SVP and General Manager of Search, Vishal Makhijani. Makhijani will be President of Yandex Labs in the Bay Area, and will ... http://seotuts.com/2008/06/25/yandex-to-open-labs-office-in-bay-area-2/ If you want to see how your site is doing compared to the competition, then the new Google Trends for Websites is yet another option to conduct your research. Following the lead of sites like Compete.com and Alexa, Google Trends for Websites allows you to see a graph of traffic ... http://seotuts.com/2008/06/25/google-trends-for-websites-adds-to-comparison-sites-confusion-2/ This weekend, the Personal Democracy Forum hosted a Twitter-only political experiment. The participants gave it the old college try, including a Time magazine blogger and Obama and McCain representatives. At least so far, Twitter falters on the political front. My main complaint is that it's too hard to follow ... http://seotuts.com/2008/06/25/so-far-twitter-falters-on-the-political-front-2/